#Sources spotify joe rogan 200m update
#Sources spotify joe rogan 200m full

Mashable has reached out to Spotify for comment, and we'll update this post if we hear back.įollow Mashable SEA on Facebook, Twitter, Instagram, YouTube, and Telegram.

On Wednesday, Spotify announced the acquisition of two of the biggest podcasting advertising and analytics firms: Podsights and Chartable.īut still, US $200 million to simply host Joe Rogan's show exclusively for three-and-a-half years. In fact, last October, Spotify beat Apple to become the biggest podcast platform.Īnd the company is only doubling down on podcasting. The money Spotify is paying Rogan makes sense though, when you look at the big picture: The music streaming service wanted to become the de facto podcasting platform, much like Apple Podcasts was for many years. Rogan keeps creative control and ownership over his show. Spotify is simply paying for the exclusivity. Knowing that that the deal apparently cost US$200 million makes Spotify's decision to stand by Rogan even more clear.Īs the New York Times points out, Spotify has acquired entire podcasting companies, such as the popular podcast producer Gimlet, for around the same amount that it's paying Rogan for a licensing deal. When Neil Young demanded his music be taken off of Spotify due to the COVID misinformation found on Rogan's podcast, it was clear which side Spotify would land on…precisely because of the money involved with Rogan. The deal was already huge when it was reported to be US$100 million. Those initial reports were off by double the actual amount.

However, according to two of the Times' sources, the three-and-a-half year deal is actually for US$200 million. When the deal was first announced in 2020, it was reported that Spotify would pay Rogan US$100 million to exclusively host his extremely popular podcast, The Joe Rogan Experience, on the music streaming company's platform. As previously mentioned, Spotify purchased Bill Simmons’ The Ringer and Gimlet Media, as the platform committed to cementing itself as one of the top streaming giants.It turns out that the initial reports about the US$100 million deal between Spotify and Joe Rogan were off.by approximately US$100 million dollars.Īccording to the New York Times, Spotify is apparently paying podcaster Joe Rogan way more for their licensing deal than previously reported. Along with Rogan, Spotify has invested heavily in podcasting. After that, Rogan’s future with the streaming giant is unclear. It was reported that in 2020 when Rogan signed the deal with Spotify that his contract could run out sometime in 2023.

When you put that into context the per-episode figure does not jump off the page as much as it may have originally. Each episode averages reportedly 11 million listeners each episode. It should be noted that his podcast sits atop the charts in 93 different markets all over the world. If that $200 million is accurate, that has Rogan making over $75,000 per episode of his podcast. Joe Rogan Makes More Than $75,000 Per Episode The exclusive rights run through 2023, reportedly. Spotify made their big play for Rogan, according to the Times, because he is such a big-time name and draws that he gives them enough juice to really compete with other stream giants like Apple and Google.

#Sources spotify joe rogan 200m full

With how popular Apple Podcasts is as a podcast app, it was a big commitment for Rogan to only post his podcast on Spotify, even taking his full episodes off of YouTube. It was a big commitment from Spotify to Rogan and Rogan to Spotify. Spotify Contract for Joe Rogan Worth Over $200 MillionĪccording to the New York Times, Rogan was paid over $200 million to go exclusive with Spotify.

How much does Joe Rogan make a year with Spotify?.

He has built a podcasting empire with millions of listeners every day. This is what so many folks are curious about when it comes to Joe Rogan. However, Rogan worked for many years independently before signing his exclusive deal with Spotify. Like The Ringer’s Bill Simmons, who also thrives under the Spotify umbrella in 2022, Joe Rogan was a huge investment by Spotify into the podcast game with his contract. Folks know that Rogan got a huge deal from Spotify, but what are the specifics? How much does the UFC commentator-comedian make per episode or over the course of a full calendar year? Joe Rogan is one of the biggest podcast superstars out there. Joe Rogan is one of the biggest podcast superstars out there.